As the world is slowly going back to the usual, more live events ramp up and face-to-face experiential marketing is back at its prime. Due to a year of heavy lockdown and months of strict compliance, most of the marketing events are done online. Although companies manage to successfully promote their brand virtually, audiences would still want to experience the product or services get promoted in the real world, real-time.
If you want to gain attention and ensure that people are immersed and will leave your event feeling fantastic as ever, we’ve gathered some of the best experiential marketing campaigns that will leave you inspired for your next event.
Social Cause Advocacy
Due to the unfortunate events that happened in 2020, national and global conversations about social issues have increased. As the public is exclaiming their voices, companies have also used their platform and expressed their support to different communities. This act of activism is also a form of experiential marketing as businesses incorporate these social justices into their promotional events.
Technology-based Marketing
Despite the increase in number of vaccinated individuals and looser quarantine restrictions, it is more likely that virtual marketing campaigns will still retain. Many businesses pivoted to digital marketing last year and saw the huge role it made to experiential events despite the audience not being physically present. Technology allowed brands to reach even more people in a safe manner. Additionally, a lot of people still prefer virtual alternatives rather than enclosed in-person events.
AR and VR
Immersive technologies like augmented reality (AR) and virtual reality (VR) make it easier for people to imagine possibilities safely in isolated environments. These technologies help companies in creating a unique, shareable, and meaningful, and fun experience for audiences that will leave a huge mark on them. Although AR and VR aren’t relatively new, not many people have experienced these two that’s why incorporating this into your events and campaigns will surely be a hit.
Outdoor Events
With the pandemic taking a toll on everyone last year, outdoor experiences are all the rage this year and will continue until 2022. Many people can’t wait to participate in events located in large, outdoor spaces that will entertain and make them feel safe at the same time. Socially distanced experiences provide a high level of security while still allowing people to come together. Performances with the help of a talent buying agency can make any enthusiasts have fun.
Vaccinated-only events
Post-pandemic, people would want to get back to their normal lives but safer. According to a survey conducted on 2000 people, 57% will not risk attending an event with non-vaccinated audiences. Furthermore, promos exclusively for the vaccinated community gained popularity this year. These events are also a form of advocacy of businesses to promote vaccination jabs to the public.
Localized Events and Experiences
Much of the countries are still under travel restrictions and even if theirs are already lifted, it’s still difficult for many to have long travels. With that, businesses are able to promote their brand in many countries with the help of localized events that’ll fit the standards in that area. Netflix for example made a way to promote numerous shows in different parts of the world by partnering with other companies and using multiple platforms.
Digital Games and Applications
Marketing in the form of digital games and applications can help marketers create an immersive experience in the comfort of their own homes. Businesses game-fy their brands creating an adrenaline rush to users by finishing challenges. The gimmicks you can do are almost endless as long as its creative, immersive, and fun.
KingSixteen is a collective of creatives and event specialists who work directly with brands seeking to activate in unique markets worldwide. Interested to have a partnership with us? Visit our official website at www.kingsixteen.com
